Saturday, July 31, 2010

Winter 10 Outerwear

We've upgraded our outerwear game once again for Winter 10 and we are proud to say it is the best fleece product range we've ever put together. The garments are top notch and I think a lot of you will appreciate the new details that we've added. With that being said, the highlight of this segment isn't even a fleece product. For Winter 10, we will be releasing a very limited, lightweight faux leather hoodie jacket entitled the Blackout Jacket. Black on black, for the win!

- Vince

Friday, July 30, 2010

Winter 10 Headwear

We're going to keep this ball rolling right along. Right on schedule, here is your Winter 10 headwear preview! Our first beanie ever and a new colorway for one of our classic fitteds.

Stay updated with us at!

- Vince

Thursday, July 29, 2010

Fall 10 Graphic Tees

As promised, the previews keep coming! This time we've got Fall 10 graphic tees with our very own Matthew Apostol modeling the designs in his element- the screen printing shop. He's 21 and the best screen printer I know. Lucky for me, he's my brother. Suckers!

- Vince

Wednesday, July 28, 2010

Fall 10 Outerwear

In support of our upcoming debut at the Agenda Tradeshow next week in Huntington Beach, we're going to keep the Fall / Winter 10 previews coming! Make sure you check back every day at during our website "takeover"! Now enjoy the latest offerings from our outerwear program:

Is it hot in here or is it just us?

- Vince

Tuesday, July 27, 2010

Fall / Winter 10 Previews

Throughout this week, we will continue our "takeover" at with some previews of our upcoming Fall / Winter 2010 collections. We are showcasing at the Agenda Tradeshow next week Aug 4th and 5th in the Primer section and we look forward to meeting all the attendees!

We're starting the previews off with our Fall 10 headwear offerings:

For more information, visit now! Also, you may notice we've also changed up the layout on the SS website to continue our "takeover". There are some teasers embedded in there, so make sure to check it out!

Stay tuned for more previews all week long!

- Vince

Friday, July 23, 2010

It's Official

To read our Agenda Tradeshow press release and our ad campaign with the lovely Shay Maria, go to!

One giant leap..

- Vince

Thursday, July 22, 2010


Since one of our graphic designers lives in the South Bay, we had to let him give us a rendition on an L&O surf logo. Tyler grew up within minutes of the beach so if anyone knows anything about California coastal culture, it's him. We liked this design so much that we decided to just name it after him. Good job, Tyler!

Unfortunately, we weren't able to take a photo of Tyler wearing his own t-shirt design like Ed, but we'll get him sooner or later.

Our SUMMER 10 collection is AVAILABLE NOW in our ONLINE SHOP, at Karmaloop, and at Brooklyn Projects in Pasadena, CA! Some sizes have already sold out so act quick!

You can view the SUMMER 10 Lookbook by clicking HERE.

- Vince

Wednesday, July 21, 2010


Taking inspiration from surf brands of yesteryear, this is the epitome of beach logo t-shirt design. Even the placement and sizing of the prints on the front and back of the shirt are reminiscent of vintage California coast tees. Color fades, check. Palm trees, check. Iconic fonts, check. All you need is some salt water, sand, and girls in bikinis and you're good to go!

Our SUMMER 10 collection is AVAILABLE NOW in our ONLINE SHOP, at Karmaloop, and at Brooklyn Projects in Pasadena, CA! Some sizes have already sold out so act quick!

You can view the SUMMER 10 Lookbook by clicking HERE.

- Vince

Tuesday, July 20, 2010

Ed Brescia

First off, I apologize on not keeping this blog updated for the past week and a half. It has been a crazy time for us as we are preparing for our first tradeshow appearance, but more on that later. For now, I'd like to introduce you to the newest artist in our team, Ed Brescia. And yes, that is actually him modeling his own t-shirt design. I told you, we're D.I.Y.

When we first met Ed, I knew I liked his style but I wasn't always sure it would fit ours. Luckily, it came time to design our SUMMER 10 collection and Brian wanted to try something we haven't done since we first started the brand. We opted to go with as much color as possible and since we wanted to make it a surf/beach theme, we definitely wanted to make everything as "gnarly" as we could. Go big or go home!

And that's where Ed came in.

The Gnar Tank Top & Tee "When I first met with artist Ed Brescia, the only word that came to mind when I was trying to describe this design concept was "gnar". And wow, did he nail it or what?! Since it's Summer again and we decided to get colorful this time around, the first image I envisioned was a zombie-dude shredding the boardwalk as if he was carving up some waves. Ed keeps it retro with the short longboard and backwards "Never Dead" snapback hat. This gnarly dude looks like he knows how to party. Who wouldn't want to party with him?"

And to further solidify his skills, Ed also brought this piece of artwork to the table. To say the least, we were STOKED.

The Last Wave Tee "Another incredible sketch by artist Ed Brescia depicts a lone surfer riding his potentially last wave. With the wave representing a weapon from medieval times on a giant scale, the surfer knows full well what he's in for so he ditches the surfboard for a coffin. It's the ride of his life and he is ready to take it to the grave. He does not fear death. He fears not LIVING."

You will be seeing more of Ed's work in the very near future. Stay tuned!

In the meantime, I'd like to remind you that our SUMMER 10 collection is AVAILABLE NOW in our ONLINE SHOP, at Karmaloop, and at Brooklyn Projects in Pasadena, CA! Some sizes have already sold out so act quick!

You can view the SUMMER 10 Lookbook by clicking HERE.

- Vince

Wednesday, July 7, 2010

Taken Over

For one entire month, we are taking over SwagSyndicate to help promote our Summer 10 collection and make our introduction into the tradeshow circuit. There will be in-depth looks on current products as well as sneak peeks and previews at upcoming designs and garments from the forthcoming Fall/Winter 10 seasons. We may even throw in some quick giveaways and contests for kicks so keep an eye out. Big things are on the way!

Stay tuned at SwagSyndicate for all of your up-to-date streetwear news.

- Vince

Tuesday, July 6, 2010

All the Way Turnt Up

We'll be in Fullerton TONIGHT at Cantina Lounge to celebrate one of our very own FINALLY turning 21. Ladies and gentlemen, the day we have all been waiting for has finally come. Matthew Apostol can drink! Actually, his birthday is really on Thursday but we're planning a big trip to Vegas this weekend so we thought we'd get the party started early. Plus, big ups to the homie Joel Ricafort for making this happen on such short notice!

The event starts at 10PM and no cover before 11PM! Relaxed dress code and early bird specials before 11PM as well. We'll also be celebrating the release of our Summer 10 collection "Unforgettable Summer" so if you're in the area, come hang out with the entire L&O crew and have a drink with us! We've been working hard for a month straight (literally) and we're ready to kick it!

See you tonight!

- Vince

Sunday, July 4, 2010

Summer 10 Now Available!

Our SUMMER 10 collection, Unforgettable Summer, is now available in our ONLINE SHOP! Time to gear up for a hot season!

Stay tuned for store locations and Karmaloop releases.

- Vince

Thursday, July 1, 2010

Summer 10 Lookbook

Our SUMMER 10 lookbook is officially posted online! You can view it by clicking HERE. The line features men's t-shirts and tank tops along with a few various women's garments. Stay tuned for the SUMMER 10 collection's release online and in stores! Enjoy!

- Vince