Friday, April 30, 2010

Spring 10 ONLINE!

It's official. SPRING 10 is now available in our ONLINE SHOP! As usual, quantities are limited so hurry over and pick up your new favorite tee or tank top for the Spring time weather!

The products should also surface onto our Karmaloop page at some point this weekend so keep checking back for details!

Last but certainly not least, SPRING 10 is also available at our fine select retailers along with the return of the Incentive Program. If you buy any L&O product from Brooklyn Projects in Pasadena, El Mercado in LA, or Balance Lifestyles in the Cerritos Mall, all you have to do is show us proof of purchase and we will send you a FREE t-shirt! It's that easy! And this t-shirt is special because you can't buy it anywhere. It is only available through this program!

Send an email to with your proof of purchase (scan or photo of your store receipt), mailing address, and shirt size. Hope to hear from you soon!

- Vince

Thursday, April 22, 2010

Locals Only

This past weekend, we had a double-header of release events for our Spring 10 collection. Started the day off right in beautiful Los Angeles at El Mercado.

After catching up with Ian, Chrys, and the El Mercado crew, we made our way to Pasadena to visit Brooklyn Projects.

Melloe and Andrew holding it down proper for BP Pasadena.

Also, make sure to check out the Labels X Brooklyn Projects t-shirt series featuring Tupac as Jesus Christ and Biggie as Moses. Peep here! Printed proudly by yours truly, Glad Rags Ink!

This is possibly our very first customer EVER. He was at the first Dunkxchange that we debuted at. And look what he's got. Uncensored Fast Times tee?! Only about 30 pcs. ever made. Limited edition, indeed.

Make sure to stop by and check out our new Spring 10 collection available NOW at select retailers. Remember, if you buy from any L&O product from any of these retailers - El Mercado in Los Angeles, Brooklyn Projects in Pasadena, or Balance Lifestyles in the Cerritos Mall - you can get a FREE t-shirt from us! All you have to do is send us an email with proof of purchase, your size, and your address! We called it the Incentive Program and since it was such a huge success, we want to keep it going! More info and photos of the new "incentive" t-shirt coming soon! STAY TUNED!

- Vince

Wednesday, April 14, 2010

El Mercado X Regal Tenant

For all of you folks in the Los Angeles area, we've got another special event on Saturday that you definitely should not miss! El Mercado and Regal Tenant will be joining forces to celebrate a fresh new season of Spring 2010 releases. There will be special performances and DJ sets along with free drinks, $1 tacos, and deals on new goods. The event is on Saturday April 17th from 1-5PM. Come post up with us and have a taco!

- Vince

Tuesday, April 13, 2010

Dancing Hooligans

Through our screen printing company, Glad Rags Ink, we've been fortunate to meet and do business with some very cool and talented people. Contour Hooligans are a few of these people. They're a new brand bringing that "break-neck" excitement of the dance world into streetwear and they're already making waves at the recent dance competitions. Vidiu of CH sent me a couple videos of fellow Hooligan and GRV dance team member Jawn Ha tearing it up on stage. Luckily for us, Jawn was kind enough to sport our fitted hats at these competitions.

Check him out during a freestyle session at Urban Paradise rocking our LOUD& Fitted Hat. He comes in at about 4:58. You can't miss him.

And again at this weekend's World of Dance competition in Pomona, CA. Jawn Ha comes in front and center wearing the Never Dead Fitted Hat at about 4:08. GRV is crazy!

I don't know much about dance, but I'm impressed! Major props to Contour Hooligans, GRV, and Jawn Ha!

- Vince

Monday, April 12, 2010

Labels X Brooklyn Projects X L&O Spring Release Event

This Saturday April 17th, join us at Brooklyn Projects in Pasadena for a very special event. Our good friends over at Labels will be releasing a collaborative project with the store including two tees with two very influential rappers posing as two very influential religious figures.

L&O will also be on location to celebrate the release of our Spring 10 collection. The event will be from 3-6PM and there will be food, drinks, music, and special giveaways throughout the day. Come have a drink with us on lovely Colorado Blvd! We'd love to chop it up with you.

Also, for all you LA folks, stay tuned for a Spring Release Party in the works for the good people over at El Mercado. More details on that soon!

- Vince

Friday, April 9, 2010


Shipments are on their way to our beloved retailers and soon after that, the products will be available in our online shop and Karmaloop. We also have a couple release parties in the works so stay tuned! It's about to heat up!

Oh yeah, and we finally got some new stickers. Don't worry! From now on, we're stepping up our sticker game!

- Vince

Wednesday, April 7, 2010

Rock The Runway

Tomorrow night we will be participating in this year's Rock The Runway Fashion Show at Cal Poly Pomona. We will be showcasing samples from our Spring 10 Men's and Summer 10 Women's collections. Some samples will actually be for sale as well, so get your hands on it first!

The event promotes student creativity and local independent artists and designers. The show is free with student ID and $10 for non-students with all proceeds going towards the Make-A-Wish Foundation. There will be music, several other brands and designers showcasing, dance and art exhibitions, and vendors. Thursday April 8th 6-10PM - don't miss out! For more info, visit the Poly Post.

- Vince

Tuesday, April 6, 2010

Shoot 'Em Up

This past weekend we had our Spring 10 lookbook and product photo shoot with our good friend and fellow LA Kings fan, Noel Vasquez. We first met him back when we all were in bands and needed promo photos and live shots from our shows. He currently works for photo agency giant Getty Images and if you want to see some of his recent work, all you have to do is Google his name. On top of his freelance work, he gets to go to Laker games and red carpet events to capture candid photos of some people you may know.

I love our warehouse because we can turn it into anything we want. In the past we've turned our warehouse into a sale, club night, hardcore show, and beer pong tournament. This time it's a photo shoot.

Here are some outtakes from the b-roll.

Brian Obnoxious says 'no homo' on this one. Noel doing what he does best: catching you in the moment.

Stay tuned for more! Our Spring 10 release is right around the corner and will be hitting retailers very soon.

- Vince

Thursday, April 1, 2010

April Is For Fools

It's April already?! Not sure how that happened, but we're finally coming to a close on Spring 10 production. Check out some of the final previews before we unleash these on you in the next couple weeks!

- Vince