Tuesday, August 30, 2011

"Deep End" Tee & Tank Top

Often times when you are running your own business and similarly in life, it feels like you're taking a dive into the deepest end of the pool. Change is a scary thing. Stepping out of your comfort zone and making yourself vulnerable for anything and everything can be one of the most terrifying feelings in the world. But isn't that why we ride roller coasters anyway? For the thrill? It's time to live your life. Try something new. Throw caution to the wind and see what happens. Dive in.

The Deep End Tee and Tank Top are available ONLY in our ONLINE SHOP and on Karmaloop.com! Quantities are limited so act now!

- Vince

Thursday, August 18, 2011

Warped Tour Collabs ONLINE Exclusives

Throughout the summer, we received a lot of great feedback for the Winds of Plague and The Acacia Strain Warped Tour collaboration t-shirts we did with each respective band. We also received a lot of questions about the availability of the t-shirts outside of Warped Tour. Some of you weren't able to attend this year's Warped Tour and may have missed out on the opportunity to get one of our collab tees. Well, we've got GOOD NEWS for you!

We printed a VERY limited run of BOTH collab t-shirts in a white colorway which will be available ONLINE ONLY. If you recall, the collab t-shirts available during Warped Tour were both in a black colorway. Now that Warped Tour is over, this will be the ONLY way to get your hands on one of these tees, especially in this limited and exclusive white colorway. Hurry up and SHOP NOW!



- Vince

Friday, August 12, 2011

SUMMER 11 Now Available ONLINE!

As promised, SUMMER 11 is now available ONLINE! Drop whatever you're doing and SHOP NOW! Preston is so excited about this collection that he's about to skate off a roof!

Check out the rest of the available products in our ONLINE SHOP! Go get it!

- Vince

Thursday, August 11, 2011


For your viewing pleasure, our Summer 11 lookbook is now online. Click HERE to check it out! Remember, Summer 11 "Diving In The Deep End" drops TOMORROW Friday August 12th in our ONLINE SHOP!


- Vince

Wednesday, August 10, 2011

Worth The Wait

This past Sunday we had a photo shoot with photographer Noel Vasquez at his house for our Summer 11 collection. Lucky for him, none of my photos or the images from the shoot will show the truth about how messy his place really is but we'll give him credit for cleaning up a bit for us. Good job, Noel! Plus, he's a Kings fan so that's instant bonus points.

The homie and L&O team skater Preston Burris stopped through to capture some footage for his own projects and help model for our lookbook shoot.

Makeshift D.I.Y. photo studio in Noel's spare room.

Test shot..?

Soon after, we took the party outside for a D.I.Y. summer lookbook shoot. We're pretty stoked on the way everything came out and we can't wait to show you the photos! In our opinion, it's the best lookbook we've done to date.

The Summer 11 lookbook should be posted tomorrow and the entire line will be available ONLINE starting this Friday August 12th! DIVE IN!

And just for kicks, here's a first draft of a special collaboration project that is brewing for a special event in the very near future.

You know us. Always up to no good.

- Vince

Friday, August 5, 2011

Bringin' The Heat

We've been in the middle of Summer 11 production during this week and by the end of today, it should be all complete. All that's left to do is shoot the products this weekend and get the lookbook and webstore stocked up for you next week! For now, enjoy these production previews.

Hey, look! Our decals are back in stock! Also got some 1" buttons in stock as well. One of them is a preview at our 4 Year Anniversary event t-shirt design. Oops.

- Vince