"Boy, You Should've Known by Now."

LOUD& OBNOXIOUS x Elm Company. Limited to 144.
We're proud to welcome our first fitted hat to the lineup!

Utilizing a classic Black, Yellow, and White colorway, we've created a piece that's appropriate for any occasion.


We went with a unique form of embroidery to capture every detail and curve in our exclamations logo.

Constructed out of a sturdy yet light Chino Cotton Twill material, fading is near impossible!


There is a lot of attention to detail as we continue our "Never Dead" campaign with a side hit.


As you know, L&O is NEVER dead.




Around the back, we used our "Crossed" logo for a clean and balanced representation of the brand.




Watch as the hat comes around full circle, there are still more surprises.




With a yellow pin up top, we perfectly balance the use of colors.


Don't think we left it bare on the inside.


Underneath we used a Purple satin lining to compliment the yellow throughout the hat.

Oh and the custom taping job inside is on point.


"LOUD& OBNOXIOUS does it."

Through this project we wanted to bring a whole new aspect to the brand as we branch out and add some variety to our line of products. We'd like to thank everyone at Elm Company for all the samples and the background they provided for the hat to become a reality. Also a big thank you to our friends, for the feedback and constructive criticism.

More importantly, we'd like to thank all of you for the continued love and support which made this hat a possibility. We wouldn't be where we are without any of you!

See you Saturday... For those of you that come, the 2 Year Anniversary Sale will be the ABSOLUTE first chance to get your hands on it before the official release (which will be announced at a later time).

-Brian Obnoxious