Flavor of the Week: Fresh & Easy

When we first started this blog, we had this weekly thing going on called "Flavor of the Week" and for some reason we just forgot about it. Well since it is a new year I'm going to try and bring this sucka back.

This week's Flavor - FRESH & EASY Neighborhood Markets


If you live in California, Nevada, or Arizona, you may have already noticed these places popping up and you may have already gone there, meaning you may already know of the amazingness that lies within. Fresh & Easy's mission is to literally make it easy for anyone in the neighborhood to access their fresh products in a local market at super affordable prices.


They have new deals every single day and they keep their store and location very neat, organized, and clean. All the employees are very friendly and helpful but not to the point where it gets annoying or awkward. One of the reasons why everything at the store is so "fresh" is because when it gets closer to closing time each day, they begin marking down all the fresh food in the store! It's incredible. For example, on one recent trip, my girlfriend and I purchased two packages of mushroom ravioli, a loaf of rosemary bread, a jar of alfredo sauce, a can of pork & beans, and a 4 pack of polish sausage for only about $8.00! I think at about 7PM they start making their rounds and marking everything down because they just want to get rid of their stock so that the next day will have just as fresh products as the last.


Fresh & Easy also sells a lot of their own brand of products as you can see in the photo above. They keep it very simple with their house brand all the way from the ingredients to the packaging. The packaging and graphic design of the whole store and its products is definitely one of my favorite parts of Fresh & Easy. They also do a great job of being environmentally efficient by recycling and reusing all the cardboard boxes for their display units and using LED lights throughout the store to reduce energy consumption. Oh yeah, they've also got a GIANT array of solar panels on top of the roof to collect sunlight during the day reducing their electricity usage by 30% - much less than any other supermarket.

To find out where Fresh & Easy is located and to learn more about what they do, just visit their website at www.freshandeasy.com! I definitely recommend this store for everyone!

- Vince
(photos courtesy of the world wide web)